Achetez vos Pastilles de Vichy en ligne ou presque !

En lisant un article du site Lineaires.com, j’apprends que Les Pastilles de Vichy peuvent s’acheter directement en ligne sur le site officiel : www.pastille-vichy.fr. Oui mais lorsqu’on se rend sur le site, l’achat en ligne ressemble plus à un bon de commande électronique qu’un site de e-commerce. Ce nouveau mode de commande ne permettra pas de répondre correctement aux commandes provenant des pays étrangers : Belgique, Etats-Unis, … car il n’y a pas de paiement pas carte bancaire ! Alors vite, que quelqu’un propose un vrai site marchand à l’entreprise vichyssoise !

Retour sur l’article de Linéaires

Pour lire l’article : La Pastille de Vichy lance un site de vente en ligne. Partant d’un bon sentiment, je me précipite sur le lien et je tombe sur un site vieillissant qui mériterait un bon lifting et une page « Passer commande » qui ressemble plus à un bon de commande qu’à une vente en ligne ! Il faut d’abord lire un long texte pour comprendre que le bon de commande doit être envoyé par courrier avec le chèque ou qu’il faut laisser ses coordonnées pour être rappeler et faire la transaction par carte bleue.

Donc rien de bien pratique pour un site en 2012 !

La marque n’apparaît pas sur le site Kraft Food

Étonnant pour une marque qui appartient depuis 2010 au géant de l’agroalimentaire Kraft Food, la marque vichyssoise n’apparaît pas sur le site dans « les marques de A à Z« .

On pouvait s’attendre à un développement de la marque avec l’accès à la force de frappe d’un grand groupe. Un vrai site marchand pourrait être largement à la portée du groupe par exemple avec tous les produits « bonbons et chewings-gums » mais cela ne semble pas être la stratégie actuelle.

Une solution : s’allier avec un site marchand ?!

Au lieu de créer un « bon de commande », s’associer avec une entreprise locale vichyssoise qui vend déjà les « pastilles de Vichy » sur le net est beaucoup plus simple ! Par exemple, la confiserie « Aux Douceurs de Vichy » a une boutique en ligne et vend les produits « La Pastille de Vichy ».

Un autre fabricant de Pastille Vichy : Moinet Vichy Santé

C’est l’autre fabricant de la Pastille de Vichy. Cette entreprise indépendante fabrique environ 750 tonnes par an de pastilles Vichy contre 1 500 tonnes pour la marque de Kraft Food.

Pour en savoir plus sur cette marque, le site http://www.moinet-vichy-sante.com qui mériterait aussi un sacré coup de jeune !

Conclusion : il faudrait un sacré coup de jeune à la Pastille de Vichy

La Pastille de Vichy n’a pas encore fait sa révolution numérique et pour un produit si ancien, cela devient vraiment nécessaire pour continuer à vivre durablement dans l’esprit des consommateurs !!! Site internet moderne, communication décalée, page Facebook… tout est à (re)construire pour redonner le lustre d’antan à cette marque auvergnate.



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