Europcar nouveau sponsor de l’ASM en Coupe d’Europe

Europcar a rejoint Michelin et CGI – Logica et Babou sur le maillot de l’ASM en Coupe d’Europe depuis ce samedi 6 avril à l’occasion du quart de finale de la HCUP contre Montpellier. Un nouveau contrat qui va durer jusqu’à la fin de la saison 2015 – 2016 avec le loueur de voitures.

Le maillot de la Coupe d'Europe avec Europcar. Crédits photo ASM Rugby.com

Le maillot de la Coupe d’Europe avec Europcar. Crédits photo ASM Rugby.com

Europcar avec l’ASM jusqu’en 2015 – 2016

En période de crise, l’ASM a trouvé un nouveau sponsor avec Europcar France. Le loueur de voiture est présent sur le dos du maillot de la Coupe d’Europe en dessous du numéro des joueurs.

Europcar sera aussi présent dans l’enceinte du stade avec des panneaux publicitaires.

Logica devient CGI

On a aussi remarqué que la marque Logica a laissé place à CGI sur le maillot de la Coupe d’Europe. Ce n’est pas changement de sponsor mais un changement de nom pour la SSII.

L’entreprise canadienne CGI a racheté l’entreprise française Logica courant 2012 et affiche depuis quelques mois ses nouvelles couleurs.

Exemple, la publicité de CGI suite à la victoire des auvergnats en quart de finale :



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